AARSSEN, Pete: CFPⓇ, CLU, CH.F.C., EPC, CAFA®

Pete Aarssen began his career in financial services in 1983. He then spent the next 34 years in sales, sales management and executive leadership responsibilities with the Great West Life group of companies. He and his wife Shelley have lived in several cities throughout Ontario and Pete has professionally supporting his parent firm’s efforts by working throughout all of the Provinces in Canada before founding Maple Creek Partners in 2017; an independent employee benefit and legacy planning advisory firm. Raised in Southwestern Ontario, Pete married into Shelley’s farm family and together chose to raise their now 4 adult children, on a hobby farm in their formative years. Recently, through succession, they now own a traditional farm specializing in oil seed production.

Pete Aarssen is the President of Maple Creek Partners; an employee benefit and estate planning advisory firm. Our mission is to serve the particular financial wellness needs important to the business family; especially small businesses, farm and agri-business professionals. With over 35 years of experience and professional qualifications specific to finance, agriculture and elder needs, Pete Aarssen is well qualified to help our clients determine and plan for their business and personal financial wellness. Partnering with Pete is his wife Shelley Aarssen whose personal and professional experience includes raising a large family, supporting Pete and his many past, executive and financial planning responsibilities and a career as a Registered Nurse. Together, we offer our combined expertise to business-based families whose financial wellness can be particularly difficult to achieve under the burden of multiple demands upon their time, limited resources and the challenges of their business enterprise.

I have been acquainted with the needs of family farm and the Agri-business community, all of my professional life. My personal succession planning support provided to farm families began in earnest, in 2000 and I have since increased my focus and my training there in order to better support the needs particular to the farm family and Agri-business.

Member: Financial Planners Standards Council, Advocis, CIEPS