Place Category: Calgary
Annessa comes to FCC from GRS Consulting Ltd. (GRS), her family’s succession planning consulting company. She attended Mount Royal University, specializing in supply chain management, giving her unique insight into operational functionality on family farms.
Annessa recently moved back to the family farm and is currently going through her own succession rollercoaster. This experience has given her personal insight that she applies to her consulting work.
The motto she shares with clients: “Succession is the transfer of a business, while estate planning is the transfer of assets. Transition is a combination of both and is proactive rather than reactive.”
Prior to FCC, I worked for GRS Consulting, which is a private consulting firm that focuses on financial management and succession planning for agricultural producers. GRS Consulting is a leading-edge Succession Planning consulting company servicing over 250 clients per year. It is here, that Annessa has found her niche, providing a voice for the Younger Generation at the Succession Planning Table. Whether it be writing articles, sitting in on Client meetings or co-presenting with her father Merle Good, Annessa’s focus and passion is to ensure that there are business opportunities and most importantly business clarity, for the younger generation.
Annessa now works for Farm Credit Canada as the Southern Alberta Agriculture Transition Specialist:
. Regularly meet with farm families to understand their business needs, review transition plans, coach, and make recommendations
. Work with experts in their fields such as Accountants, Lawyers, Human Resource Professionals etc. to refer and assist clients with all aspects of their transition plans.
. As a team, assist in creating and developing tools and resources to support farm transition
. Deliver presentations and content to support the learning needs around transition planning within the industry
– “Young Farmer” – Board of Directors for Farm Management Canada
– National Cattleman’s Young Leader Finalist for 2018/2019 season.
– Country Guide Article: https://www.country-guide.ca/contributor/annessa-good/
– Canadian Young Farmers Forum Handbook – wrote the Succession Planning section “Successful Intergenerational Farms Do Not Happen by Magic” 2018.
– FCC Express Article: Splitting transition with non-farming kids 2019.
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